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That’s the thing about people who think they hate computers. What they really hate is lousy programmers. - Larry Niven
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Being blacklisted (list of websites distributing malicious software) has become a common problem among companies worldwide. How is it possible that Google thinks your companies website is trying to infect visitors with viruses when you haven't added or authorized it? It's important to note, that this article discusses being blacklisted for malicious content that you haven't added yourself. Being blacklisted for using black hat SEO (illegal tactics of search engine optimisation) is out of the scope of this article and quite frankly - your own fault. Google regularly checks pages it has indexed. If any of them forces visitor to download malicious software, it gets blacklisted. Next time visitors clicks to the link he/she gets a warning informing about possible harm to computer caused by visiting the site. You can imagine most people rather click "back" than "ignore the warning". Damage it can cause to your companies reputation and sales can be huge if the problem is not dealt with quickly
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Posted in Advice & Help by Martin Grüner on 03. Bovember 2010
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Unique and memorable website is important from business point of view. It’s the cheapest way to stand out from competitors and emphasize characteristic of your product or service. If your website looks boring or too much like competitors, it will likely be ignored by potential clients. At least it won’t be among the arguments for selecting you or your product over other providers. However a memorable website will bring visitors back and money to your bank account.
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Posted in Advice & Help by Martin Grüner on 29. July 2010
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Intelligent web solutions are about generating personal personalized content for users. This means, that every user sees only the information relevant to him. A nice example of intelligent web solution is Amazon.com, which gives users recommendations based on their previous purchases. It is done by analyzing user actions and predicting his interests and probable next actions. Using various algorithms and enough information, you can give user proper suggestions. User who has been browsing books about photography is probably also interested in photo editing.
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Posted in Advice & Help by Martin Grüner on 07. April 2010
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Search engine optimized pages rank better in search results, giving you a huge advantage over competitors. How to know if your current website is optimized? Easiest way to check it without any prior knowledge about search engine optimization if to check links and site titles at your website. You can be rather sure that the site is not optimized if your webpage URLs look something like „index.php?id=43“ or „index.php?page=66“ and all the links in your site have same title. Why to use these two parameters to make sure if the site is optimized? Search engine algorithms look into various details when calculating search results. Among the most important are the site title and URL. Lets take an example search „Hotels in Madrid“. If Google is given two pages with similar content, but ones link being „site.com?id=45“ and second ones „site.com/accommodation/hotels/madrid“ it will prefer the later. Also Google will prefer site title „Site.com – accommodation hotels in Madrid“ to just static „Site.com“ on every page through the site.
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Posted in Advice & Help by Martin Grüner on 24. March 2010
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Estonia didn’t have legistlation concerning e-commerce solutions until mid 2008. Paragraphs concerning e-commerce were introduced on May 15 2008. E-commerce was defined as „Offering or selling products or services without two parties being physically present“ (trade law § 2.3).. This means, that e-commerce regulations don’t only apply for online shops, but also to online booking systems. Trade law §4.11 lists information which has to be published on the website. Traders name or business name. You also have to register your online business at the local self-governance if your company is located in Estonia. Location address. If you only operate online, just display the address where your business is registred to. • Contact details. Info society law requires you to definatelt display e-mail address. Price of products or services according to consumer protection law
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Posted in Advice & Help by Martin Grüner on 23. March 2010
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